A year later, Pizza Hut noticed that there hasn’t been many stores implementing Curbside Pickup. Aside from a few select countries, majority of Pizza Hut’s markets worldwide hasn’t adopted this method even when there’s clearly a demand for it. The operations team is fully aware that a huge opportunity to leverage Curbside Pickup even beyond COVID-19, as it has been proven to be a more profitable channel compared to deliveries.
Thus, we were tasked to create a new recommendation guideline on how Pizza Hut stores worldwide could implement Curbside Pickup for their respective locales. Specifically:
- How might we introduce or scale-up the Curbside Pickup offering within existing websites of Pizza Hut globally?
- How might we make this easy to understand for our new and existing customers?
- How might we increase opt-in for Curbside Pickup?
Also, we have to lay out the future of Pizza Hut’s Curbside Pickup service for practicality and usefulness beyond COVID-19.